Travel Market Report

Travel Advisors Talk How to Be Successful Selling Villas

By Briana Bonfiglio | Released Apr 22, 2026

With group and multi-generational travel on the rise, one product that’s high in demand is villas – a lucrative niche for travel advisors to keep in mind when growing their business.

Renting a villa is much more unpredictable than a standard hotel stay, so travelers often seek out a travel advisor when booking one. This makes villa travel a great opportunity for travel advisors who are looking to expand their range of expertise.

There’s a lot to learn, but the payoff is worth it. As Caroline Goodrich, founder and travel advisor at Brine Travel Co., puts it: “there’s nothing better than placing someone in a property and knowing they’re going to be blown away by it.”

We spoke with three travel advisors who sell villas about how they create a home away from home in paradise for their clients. From asking qualifying questions to delivering top-notch experiences, here’s what they had to say about how to sell villas.

Read the full story here.